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Showing posts from May, 2018

How to make your ads more attractive for baby boomers

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The first thing that you need to realize right off the bat is that baby boomers are much more tech savvy than you would naturally assume; so when you are about to market your products and services targeting this sector It is important that you realize that making inane assumptions about someone just because they are old can result in fewer sales. Advertising your products and services is still one of the most effective ways of reaching out to our key target market. So whether you opt to purchase senior Medicare lists from third-party vendors or not, you will still need to review the tips posted below to make your ads more effective. Do not talk down to them: No senior citizen likes to be treated like a child and even less when they are often corrected by strangers on appropriate behavior or taught basic tasks. It can be downright irritating to be at the other end of a condescending lecture from someone you have never met so you can imagine their reactions when some of the